We use research as a component all of our services to varying degrees. We've developed a service called the Essence Story™ where we connect with the pains, problems, needs and concerns of your ideal audience and identify the market trends that compel them to choose you over your competitors. With focus on product data rather than market data, most businesses miss 97% of their audience! This service is a critical component to any strong marketing plan. Common sense tells us that there are fewer ideal buyers (or customers, clients, patients) than general buyers. Research allows us to focus in on the targets most likely to engage with your brand, products and services.
Niche market analysis
Primary and secondary marketing analysis
Target audience research
Brand research (focus groups, message accuracy testing, culture testing)
Keyword analysis (online)
Daily Progress If you’re not tracking and measuring your own daily progress on each area of your business, then it’s guaranteed that you’re wasting a tremendous amount of your day in non-productive activities.